Bwin signs new sponsorship deal with Juventus F.C.

Published July 23, 2013 by OCR Editor

Bwin's sponsorship deal with Juventus F.C. marks another of the company's steps to broaden its exposure to Euro players.

Online gambling company Bwin.party has signed a three year digital sponsorship deal with giants of Serie A, the Italian football league, Juventus F.C. It was not disclosed to the media how much the deal was worth.

Bwin - Sponsoring Top Euro Football Clubs

This deal with Juventus is nothing new for Bwin. The company has targeted top EU football clubs for long and it also has sponsorship deals with other top clubs in Europe including the giants of Manchester United, Real Madrid and Bayern Munich. It is hard to believe Bwin will stop at this - speculations have it that the company is seeking for even more connections with European football clubs in Western and Eastern Europe.

Gateway to New Euro Players

By this move and others, Bwin is hoping to expand its exposure to Euro players. Seeing that football clubs like Juventus are watched by millions on both Serie A and UEFA Champions League games, this move might indeed attract many potential players.

On the side of the "Old Lady", Juventus, it seems that the football club is looking to reach out to more fans outside of Italy. Juventus CEO Giueseppe Marotta described the move as part of an internationalization strategy which has started in Juventus.

Grand Investment by Bwin

Bwin seems to be aiming high, as this deal must have demanded a very big investment on the side of the company, considering the approximated €25 million ($32.6 million) top football clubs can charge for shirt sponsorships.   

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