Social Media: The Next Big Thing in Online Gambling

Published October 14, 2013 by OCR Editor

Developed of online gambling look to social media as the next big thing in the evolution of the online gaming industry.

An estimated 90 million people who participate in social games on the internet are actually playing casino games. As such, game developers are eager to combine the multimillion dollar online casino industry with the multimillion dollar industry of social media.

Popularity of Online Gambling

Three of the top ten internet games are gambling games; at the same time, the top five gambling games - Texas Hold'em Poker, Slotomania and DoubleDown Casino, Bingo Blitz and Best Casino - get a combined number of eleven million hits a day. Moreover, the latest research shows that 53% of Facebook users play social games online, making them prime targets for online gambling's new initiative. 

Social gaming and gambling

On average, players participate in social games every two days; gambling sites are only visited every four days. The idea of developers is to mix gambling with social networking so that players will have an added motivation to visit the gambling site and keep players.

Earning money from social gamers

Research has shown that social gamers are hesitant to pay for gaming, but they are willing to pay for virtual goods, extra lives and new features. This means that social media sites can earn profits through bonuses and advertisement. In other words, social media sites (namely, Facebook) have realized that they don't even need players to pay in order to make money - they can bring in profits from a wide array of other sources, all connected to online gambling.

 

Mentioned in this article

See also

Gambling Operators Look to Social Gaming


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