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Feb 22, 2010
As the world’s largest betting organization with over 100,000 registered users and 70 years’ experience in the business, William Hill’s sports book has a lot to live up to.

Website:

Their website doesn’t disappoint. It may not be the most graphically advanced around but it certainly does the job. Foregoing prettiness for functionality, sports betting with William Hill is a seamless experience. The site never takes you more than a few clicks away from the homepage and placing a bet couldn’t be simpler, even for the first-time visitor.

Simplicity may be the name of the game but this doesn’t exclude special features. Online sports audio, live betting as well as mobile services and independent tips all serve to enrich the William Hill experience.

Offering:

The site offers a comprehensive range of UK, US and European sports to bet on. Special bets from American Idol to the American election are also featured, along with casino, skill and poker games all on the same site.

One downside, however, is the scarcity of betting offers available as compared with other sports books, although we shouldn’t grumble too much as starting bets are as low as two pounds.

Odds:

William Hill has good overall odds. It may be possible to find better rates elsewhere but this will only be on particular sports. On the whole, you could do a lot worse than throwing in your lot with the big guys.

Customer Service:

There are a range of 24/7 customer service options at William Hill: a search help facility, email service, instant chat and telephone. Enquiries are dealt with quickly and efficiently so you can feel confident that your money is on safe hands.

Summary:

The market leader in online sports betting, and we can see why. William Hill know their sector and their customers. Their site offers a pleasurable betting experience, ideal for first-time punters, especially as the nice people at William Hill are just an email or a phone call away.