Will Hill Upgrades Online Horse Racing Service

Placing horse racing bets often involves lots of races and large quantities of numbers and information. That's why - although many punters still enjoy an hour at the bookies - online betting has made horse racing wagers more accessible and convenient. No online sportsbook has worked harder to achieve this than William Hill.

Horse Racing at Will Hill

Even before British bookie William Hill went online it had a close relationship with the horse racing world. Will Hill has since made many of its betting shop services available from its online sportsbook, and has enhanced them too. Want to watch a race live? Don't switch on the TV - William Hill online will stream it to your browser. Looking for live race commentary? Just click on the William Hill online radio service for the latest racing action, betting tips and news.

Improved Service

William Hill Sports recently revamped its horse racing pages providing betting markets with a "Best Odds Guarantee" for races in the UK, Ireland, South Africa, the United States and Australia. The new race card system makes it easier to compare the recent form of horses and jockeys, place wagers and keep an eye on several races simultaneously.

Supporting the Sport

William Hill is not just about making its online service better, the company also aims to support and nurture the horse racing sport as a whole. Hence the company has just renewed a sponsorship deal with the Ayr Gold Cup Festival - one of Scotland's most high-profile race meetings - until September 2013.