Software Giant Mexico Bound

Videobet, a subsidiary of the well-known and successful Playtech company, has reached an agreement and signed a three-year contract with a leading Mexican casino operator, Entretenimiento De Mexico, it was reported this week. The deal is unique and its implications for the entire Latin American gambling market possibly great.

By having its subsidiary join with an experienced local gambling operator, the company will be able to reach a new market and offer its diverse gambling venues across Mexico. Its products, which include Internet games and mobile gambling will then reach the entire Latin American market. So goes the business plan. The agreement reached with the Mexican company, which already has 180,000 registered players, is a step towards reaching these ambitious goals.

The industry is not the only side to benefit from this development, but so will the land based operations. Its advanced technologies have helped push the often low-tech gaming of land based casinos to the next step. Comprehensive server-based gaming systems featuring dozens of games and powerful real-time management are terrific as they stand, even before they are complimented by the Internet and mobile products. Such a joint venture, serving gamblers across both land based and online platforms, is a breakthrough in the otherwise two separate industries. This way the two venues can diversify their offerings as the companies can benefit from cross selling products. Players can notice a growth in opportunities for gambling on their computers, mobile devices, at the land based casinos and practically anywhere.