Software Shifts Eastward to Asia

A software company's chief executive said: "This is the most lucrative and fastest growing market and everyone wants to tap into it." It is true for investment, banking, information technology and the gambling industry too. The software company has gone the next step as well. It signed an agreement for five years with the number one online casino company in China. Now, and for the next five years, the software company will supply the infrastructure for numerous versions of classic and revolutionary games for the Asian market.

The software company will face new challenges in the new market it is entering. Not only are the languages spoken in Asia different than those spoken in existing and established markets, but the Asian gambling community will also expect to find other games at the sites. Mahjong, the most famous of them, as well as Do Di Zhu and Choi Da Di are three examples of these games.

The agreement between the two companies to join hands and enter the Asian is typical. Following some setbacks that the industry has suffered in the past year, joint ventures of this kind, and even mergers and buyouts are the best move. As a sign for this, one can look at the stock value that rose following the announcement, expressing the market's trust in alliances led by software companies. We shall follow the developments from Asia and see the fruits of this investment in 2007.