Casino Earnings Beat Expectations

The fourth quarter of 2007 marked the one year anniversary of the ban on online gambling in the United States. One company’s positive results have served the industry in realizing the ban was not all bad.

Closing the Circle
888 Holdings, the operator of the leading online casino 888, has posted its fourth-quarter results, and they were quite impressive. So impressive in fact that 888 chief executive, Gigi Levy, said the company has benefitted from leaving the US and moving to the UK, European and world markets.

The company used to have 26 million registered customers. It had to let go of about half when it, along with the rest of the online gambling sector, had to withdraw from the US.

At the time, 888 was in talks with Ladbrokes about a merger.

Now Mr. Levy is saying 888 had "closed the circle," and adds that 888 is “a far better company now. Sometimes it takes a trauma to be more efficient and more focused."

Contributing the somewhat surprising, wholly pleasing success is that the European market is more open to advertising and that high-speed Internet connections across the continent allow players to enjoy the 888 software at its fullest.