888 Give Back to Society

Casinos have a bad name with many, who fear they have a detrimental affect on society. However, at 888, they take their public image seriously and their activities in relation to corporate responsibility during 2008 have been highlighted in a recent report.

The company has a program of corporate social action, headed by Ruth Tanami, Director of Responsible Gaming. Their genuine efforts to give back to society have been recognized by FTSE4Good membership, awarded to 888 last year.

People, Planet and Play
888's  initiative aims to improve the company's economic, social and environmental impacts; they cover three main areas - people, planet and play.

The report highlights the following activities:

Employee charity events that raised a total of $50,000,

Cash donations and in-kind contributions totaling $232,485,

A reduced carbon footprint by facilitating a 13% reduction in office electricity consumption.

Participation in the United Nations Global Compact

Further commitment to responsible gaming via the introduction of a unique data mining system that identifies problem gamblers in order that they may be given support.

Ethical Values
Gigi Levy, chief executive officer of 888, said, "The publication of this report emphasises the core importance that ethical values have to 888's business. As well as being the right thing to do, conducting our business responsibly is fundamental to our future success."

"Managing social and environmental factors enhances our credibility with stakeholders, whilst our market-leading approach to player risk builds relationships with our customers, both in turn helping to support our international business development."

The 888 Group, licensed in Gibraltar, includes 888.com, Casino-on-Net.com, PacificPoker.com and ReefClubCasino.com. Their casinos offer traditional products such as blackjack, craps, roulette, slots and video poker.