Gambling Developers Head to the Balkans

An online gambling industry in the Balkans was once just a fantasy. Now it's becoming a reality.

Online gambling pushes east
Following the dramatic growth and establishment of online gambling in Western Europe, software developers and casino operators are casting their eyes eastwards to the areas of the Balkan states (Turkey, Greece, Croatia, Montenegro, Serbia, Slovenia, Romania, and Bulgaria) and beyond. With a population in excess of 100 million people, including a number of states currently being considered as members of "Club EU", this is a potentially lucrative market.

Increased liberalization
In parallel with the inevitable growth of the Balkan online gambling market, a greater willingness towards gambling liberalization is likely to see even greater market expansion. Add to this an exponential growth in Internet and broadband activity, and it's easy to see why the online gambling developers are so excited about investing in the Balkans.

Localisation is key
Online gambling developers see localization as key to winning big in the Balkan market. Markets customized by language and currency are considered as essential to capitalize on this aspiring new market opportunity.

Market drivers
Of all the forms of gambling, it is online interactive gambling and betting that are creating the biggest buzz in the international market place. This is equally pertinent to the Balkan situation. Online gaming activities such as casinos and lotteries are considered as having less of an appeal compared to online and cellular betting and gambling in this new gaming territory.