Playtech Ready for Big Business

Playtech Ready for Big BusinessIs the world their oyster? Casino software company announces partnership with Scientific Games Corporation.

By Sharona B | Jan 31, 2010

A strategic partnership between Playtech (PTEC.L.) and Scientific Games Corp. (SGMS) was announced last week. The move saw Playtech's shares rise by 11% on the day of the announcement.

The partnership is being welcomed and will see the joint development of hi-tech land based and online gaming products in the international arena.

Eying State Lotteries
One of the attractions of Scientific Games Corp. to Playtech is their global presence and expertise, as well as their well-stocked client base in the sphere of global state lotteries. Their impressive list of B2G (business to government) clients includes the Chinese State Lottery, for which they are alleged to produce a mammoth eight billion scratch cards each year, as well as Camelot, the UK national lottery provider.

An Ideal Partnership
Scientific Games Corp. CEO, Mike Chambrello and Mor Weizer, Playtech CEO, issued a joint statement, "This is an ideal partnership in many ways. Customers will benefit from best of breed content, sophisticated player management systems, and long-standing industry experience in providing highly secure, regulated, compliance-oriented services."

SciPlay
Their first joint venture is SciPlay, the development of state of the art products such as a complete suite of online casino and skill games on a single platform and a range of support services including hosting, payment processing, content management and affiliate management.

The Playtech and Scientific Games Corp's partnership looks set to keep us all enthralled over the coming years.
 
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