888 and Real Dice Inc Roll Together

In the cutting-edge world of online gaming, 888.com has moved rapidly to secure its place as the leading provider of top-notch mobile and social gaming. That it recently acquired $18 million worth of assets from Real Dice Inc. is testament to how serious this gaming provider is.

The acquisitions include Mytopia social games development studio. This allows for the development of a cross-functional gaming platform for a multitude of social games including Facebook, MySpace and other social media markets. Indeed the recent purchase will allow for more social gaming options on mobile gaming devices and smartphones, among others.

Greater gaming quality

Bingo is also big on 888's agenda. It has moved quickly to seal a deal to acquire Bingo Island 2 which ranks among the most popular bingo applications currently being enjoyed on Facebook.

Among others 888 is cultivating its famed poker brands by adding more social poker applications as well as real-time multi-player mobile poker games. These are set to work on Apple iPhones 3 and 4, Windows Mobile and J2ME handsets, Google Androids version 1 and BlackBerry phones. The goal is to have 888 increase its market share in the social gaming realm - which remains the gaming industry's most untapped market. And these growth potential and brand development initiatives can have staggering outcomes.

As 888 casino moves deeper into the many facets of online gaming, it is rapidly developing niche markets for itself and its millions of global online players. These selfsame products will be offered by 888s Dragonfish Business-to-Business partners too.

The deal kicks off with a $12 million cash payment from 888 to Real Dice Inc, followed by $6 million payable in cash upon reaching specific targets. All the financial deals will be signed, sealed and delivered before January 1, 2012. And judging by its 2.01% share price increase on the London Stock Exchange, 888 Holdings PLC is looking to surge in coming months. Social network gaming is indeed the next level in the gaming domain.