Bwin's New Affiliate Program: Mixed Emotions

Bwin Affiliates has announced it will launch bewinners.com, its new affiliate program, on October 1, 2010. Currently, the new site features a few slogans and a countdown to the due launch date. It promises to have a lot more:

• faster payments,
• a rewarding level program,
• high quality marketing tools,
• and other tools to promote bwin's casino, poker, sportsbook and other brands.

However, an announced change to their Terms and Conditions raises concern around the industry. The suspect T&C's include:

• Dropping Revenue Share to 5% three years after the date a customer has become a Paying Active and ending with the termination of the Contractual Relationship.
• Tightening the definition of a Paying Actives as a customer of bwin who has made real money transfers to his/her player´s accounts and has performed at least one real-money activity within 90 days after registration.
• Terminating a Partner's account and the Contractual Relationship if during three successive months no new Paying Actives are generated by the Partner.

In their defense, bwin invites affiliates to email their objections to a dedicated email address, welcome@bewinners.com.