Playtech Expands Games Offering with Deal

Online gaming software and services giant Playtech has capped a massive year of expansion in all its sectors, by acquiring top games developer Ash Gaming for a total of up to £23 million.

New Addition

Founded in 2002, Ash Gaming is one of the leading developers of internet gambling games - particularly in slots and sports betting, where it holds more than 30 licenses. As such, Playtech officials believe this latest deal will strengthen the company's wholly-owned content library, and give it great revenue opportunities.

Ash Gaming continues to deliver great games that operators want to use on their sites, Playtech CEO Mor Weizer said. He added that his company will use the acquisition to continue to provide licensees with the very best games and a diversified portfolio to enhance their player experience and reward loyalty.

Big Year for Playtech

This has been a big year for Playtech, and the next one is set to be even bigger. In late November the leading gaming company announced it was looking to raise £100 million to fund an ambitious expansion program of acquisitions and joint ventures in emerging markets.

Playtech already has an existing joint venture with William Hill and provides software to leading casino operators like Bwin.party and Paddy Power. The joint venture - William Hill Online - includes offerings in sports betting, online casino games and online poker, and is one of the reasons the Playtech name has come to be one of the biggest in the business.

The Playtech stable already includes some of the leading online video slots on the web, and soon a new title will be added to it - Cowboys and Aliens - based on the adventurous story that also features on the big screen.