Jamie Gold on the Image of Online Poker

Jamie Gold will run a TV show that hosts poker players, celebrities and charities for the next two years. The 2006 WSOP Champion is determined to show the positive, fun side of online poker, draw celebrity power and tie it to positive causes, such as charities.

Celebrities and star poker players are helpful not only for online poker's reputation, but also to maximizing marketing. Don't just focus on numbers of players, he suggests, not to mention rakeback - "a brilliant idea that has become the biggest mistake" - but be bold, differentiate your brand, and get the name out there, also by using celebrities for marketing purposes.