Jamie Gold on Online Poker Sponsorship

In continuing to talk about maximizing marketing of online poker sites, Jamie Gold says in his CAP Euro Barcelona keynote lecture that "a little bit of something smart goes a long way. Sites have to do more with the poker stars they sponsor and attract more celebrities."

People want to know they can actually win. Stars like Jamie gold sell a dream, and sites should do more to sell this dream.

"Do like me and win $12 million!" That's a better message than simply sponsoring players. Be creative and get your players to get creative in marketing your brand.

Jamie also suggests there is an endless ocean of players, out there to market and draw to the sites, and there is no need to compete when working together can help each and every one individually and the community as a whole.