Everest Gaming on Casino Sites Localisation

Everest Gaming has grown a lot with the industry, since it was first established in 1997. Today it operates 8 online gambling brands, no less, the most famous of which is Everest Poker.

Everest's VP for Online Marketing Bill Yucatonis was a guest lecturer at Affilicon, which provided us with the chance to talk to him about Everest's products, marketing strategies and the industry at large.

One key element for Everest Gaming's success, as Bill tells us in the interview, is localization, i.e. designing and refining online casinos and poker rooms (and bingo and others too) for different countries, languages and preferences.

Other topics addressed in the interview include: the Affilicon event and its significance to the online gambling industry, hurdles and challenges the industry needs to prepare in the coming year or two, and the different Everest brands.