ReferBack on New Online Gambling Brands

We sat with a representative of leading casino affiliate program ReferBack a couple of months ago at CAP Euro Barcelona. Last week we had the chance to meet with another representative, this time at Affilicon, a new and exciting affiliate marketing event held in Israel.

Lloyd Samassa, the Head of Acquisition for Carmen Media, here representing ReferBack, told us about the decision to travel to Israel for this event and meet many strong affiliates, which otherwise he would not have the chance to do. In following up on the previous interview we've held with ReferBack, Lloyd updated us on the success of Cool Hand Poker, a brand recently launched which is aimed at beginner and intermediate players.

Also in the interview, Lloyd addresses the localization efforts that ReferBack is managing these days, to translate and market their brands into different languages and to different crowds.