Gambling Gets in Touch with its Feminine Side

Women are increasingly working behind the scenes in the gambling and online casino industry and are changing things from within. Their intuitive understanding of the female market is leading to a greater number of online casinos, games and marketing campaigns that target this untraditional market.

And it's working... whilst the industry started out stereotyping women as just being interested in online bingo (which continues to attract the girls in their masses) they are gradually realizing the benefit of offering female focused graphics, games and promos.

A Woman's Place

Countries such as the UK now regularly have online bingo halls advertizing during the advertizing breaks of soap operas, which have a high female audience.

A recent UK Nielsen Media Research poll identified that half the online gambling population is female, a figure that is making operators sit up and take notice of their player base.

Online casinos, poker halls and bingo rooms provide women with the flexibility they need to take part. Often juggling many roles, they can access online gambling at a time and place to suit them. They find it less intimidating, easier to learn the ropes and enjoy the online friendships they form.

Prize packages are broadening to become more gender friendly, and game themes are embracing a broader range of films and topics that are designed to pull in the ladies.

Celebrating Women in Gambling

Women in the industry have a special role to play in its development and the Women in Gambling Networking Event on 24 September in London is a specially designed conference to celebrate the role of women in the online gaming industry. Aside from networking opportunities and presentations there are also Women in Gaming Awards which include Leader of the Year, Star of the Future and Industry Pride of the Year.