Virgin Territory:Branson to launch Gambling Portal

The platform, which will be powered by Wagerworks, is based in Alderney with a UK betting license, making Virgin the biggest brand name yet to be enticed by UK gambling deregulation.

Simon Burridge the chairman of the new online venture told NewMediaZero about how the new site will have a wide appeal: 'It's to provide something for everybody. There will be games for hardcore gamblers, but that's not where the centre of gravity is,' he explained.

Virgingames.com promises a wide range of games, including a casino, instant win and arcade games, and bingo. This being Virgin, prizes are expected to range from CDs and DVDS TO first-class flights around the world and stays on Branson´s Luxury Necker Island in the Pacific Ocean.