Online Casino at the Olympic Games

In what is sometimes described as guerilla marketing, one online casino in particular has been partaking in extreme publicity stunts.  Golden palace has been using people to crash sporting events, run around with the casino logo painted on their bodies and spend as much time on camera as they can before being hauled away by security.  It's a sure way to generate some free publicity but nobody can be sure exactly how much business it actually brings to the casino.

The online casinos name was recently in the news again, this time because of a stunt that was pulled off at the Olympic Games.   A Canadian man who has been named "the fool in the pool" for jumping into an Olympic swimming pool, embarrassing Greek security officials at an Olympicf event and admits he did it for the publicity.
Ron Bensimhon sprung out from the stands during the synchronized diving competition Monday and stripped off his pants to reveal a tutu and tights underneath. He had the name of Internet casino written all over his body.
He was in the headlines earlier this year in Dortmund, Germany, when he slipped onto the ice at the world figure skating championships wearing skates, a tutu, ski goggles and a small top hat with the same online casino name plastered all over his body.

Steve Baker of Cyberworld Group, Golden Palace's parent group, said he was surprised by this latest stunt.
"We had no idea Ron was planning this," Baker said.
"From time to time we do hire some of these people to do some interesting stunts for us. But Ron actually pulled this one off all by himself."

Baker admits that Bensimhon could have been in a serious situation.
"Originally, he was charged with trespassing at an Olympic venue. We understand the Olympic committee tried to get him charged with terrorizing the Olympic Games, which carries a sentence of three to five years in prison."
Baker says while the stunts may offend some, they're great publicity.

"Ambush marketing is a definitive form of marketing. It's used quite frequently throughout the world and continues to be used," he says. "It's a time-honored way of doing marketing and certainly, it's effective."

So why did he do it in the end?  Baker explains in his own words "I wanted everybody to know who I am."