UK Gambling Adverts Score High

The UK Advertising Standards Authority (ASA) has reviewed the advertising practices of online casino and gambling websites. Of 56 gambling related ads, only 6 were "flagged."

The online gambling industry scores a 9 out of 10. This is considered rather successful, especially considering the industry has started advertising on the UK media channels only in the fall, following the 2005 Gambling Act coming into force.

No adverts were named or listed by the ASA. It is not mentioned which advert is for a land-based operators and which for online sites.

The rules and standards forbid gambling related adverts to target children or suggest any financial security, or a boost to one's self image.