Slump Reaches US Gambling
Americans spend less, we all know by now. That they spend less at casinos is news. That they spent $1.6 billion less in 2008 than the year before is alarming news. A study released by the American Gaming Association finds that US casinos have seen revenues fall 4.7% in 2008, down from $34.1 billion to $32.5 billion. They list economic reasons, which brought Americans to cut leisure spending, as well as other reasons, such as smoking bans that deterred gamblers. The economic slowdown, or recession, seems to have affected casino gambling as much as any other recreational industry. Or has it? Commercial casinos are found in 12 states. In some, such as Pennsylvania, where a new racetrack casino drew gamblers from neighboring New Jersey, revenue actually rose. Furthermore, Frank Fahrenkopf, AGA president, said he believed the worst is behind the casinos and numbers have stabilized late in 2008 and early this year. Historically, in an economic downturn, entertainment related businesses fair better then most. While land based casinos as well as other gaming venues in the U.S. have seen a drop in attendance/revenues, I believe that will change, as evidenced by the record crowds in attendance for the Kentucky Derby and the Preakness. The television ratings for each event are also indications that there is a strong resurgence of interest in thoroughbred racing in the U.S. Advertising and promotion have always been vital tools to enhance business in any economic climate. This is where I believe the land based casinos in the U.S. are missing an opportunity to reach their target audience. If you want to reach gaming individuals, you need to advertise in gaming environments.
if i had to choose between the financial or the casino industry i know what I'd choose.
I believe that since people like to gamble, it's a fun hobby what can we do (?!) and also well established industry, the situation will improve faster then we think. |
The American Gaming Association finds 2008 to be slump year for US casinos. 











by Piano 9 months ago