Online Gambling for UK TV Channel

A leading British TV company has just signed a deal with major online gambling service, PartyGaming to broadcast online bingo and casino games.

Channel Five, one of the premier TV stations in the United Kingdom, has placed a bet on the growing online gambling market, and it's hoping for a big return. Dawn Airey, the chairperson of Channel Five, announced the deal as part of an enthusiastic move into the new digital entertainment age.

Using the "Five" Brand
The new online service will bear the famous "Five" brandname and is due to be launched in latter half of 2009. Airey stated that the TV channel is "looking aggressively at how to expand its presence in digital media both in terms of its core broadcast content as well as allied offerings that reflect the channel's unique sense of dynamism and fun."

Going for Broke with PartyGaming
Channel Five's move to partner with the online gaming company is largely seen as a move by the TV company to pick up the ball dropped by Airey's former employers, ITV. Its joint venture with PartyGaming complements Channel Five's advertising portal, Five FWD. This male-oriented TV service will provide a captive audience for the new online gambling channel.