William Hill Launches in Italy

The number 1 online gambling brand in the UK, William Hill, has received a license from the Italian Gaming License authority AAMS Italy to operate in the country. William Hill Casino will go live in Italy on July 18.

We reported here on the pending license.

Official Debut

It is hard to mention "debut" when discussing a gambling brand that dates back to the early 19th century. Perhaps it gives this news story even greater effect:

William Hill Casino will officially debut in Italy on July 18.

The launch of the casino was expected for months, ever since the Italian market opened, under great scrutiny, to online gambling sites. Now William Hill products have the coveted Italian Gaming License granted by AAMS (Amministrazione Autonoma dei Monopoli di Stato).

Let the Parties Begin

William Hill has designed a new casino, fully in Italian, for the event.

Italian gamblers will surely come across the new media campaign by William Hill, including both TV and offline press.