Cherry Affiliates

Launched in 2011, Cherry Affiliates is a leading affiliate program, operating and representing brands including the trusted Cherry brand which has been around since 1963.

Participating Brands

Cherry Affiliates is an umbrella for promoting casino, lotto & poker brands. They offers their casino affiliates the opportunity to do help advertising a combination of casino poker & lottery products at once. Cherry Affiliates is well known across the online gaming industry, and held in very high regard. 

About Cherry Affiliates

The Cherry Group was established in 1963. It has 50 years of experience working with casinos, slot machines and video games in restaurants. Over the decades has established a fine reputation as Scandinavia's leading gaming operator.

In 2011, Cherry Affiliates was launched as part of Cherry Group. It includes some of the best brands of their kind, including Euro Lotto, and both Cherry Poker and Cherry Casino. Recent years have seen the launch of more brands like Spille Automater, Svea Casino and Suomi Casino. 

Cherry Affiliates has since expanded far beyond Sweden and Scandinavia, offering affiliates a good deal promoting reputable brands, with no delay and without negative balance carry-over. Cherry Affiliates provides marketing tools and dedicated affiliate managers to help promote their strong gaming brands.

Commission Structure

Commissions of up to 45% revenue share are given to affiliates with flexible deals and for life-time. Cherry believes in partnerships and great relationships, working to maximize these partnerships as much as possible.

Cherry Affiliates also makes no deductions for refunds from revenue generated by referred players, something that gives it an advantage over other gaming affiliate programmes. There are comfortable and recognized payment methods including Moneybookers (Skrill), NETELLER and InstantBank.

Revenue Share


Casino - When promoting Cherry Affiliates casinos, affiliates can earn up to 45% revenue share.


Net RevenueReward
€ 0-10 000 25% commisions
€ 10 001-20 000 30% commisions
€ 20 001-30 000 35% commisions
€ 30 001-50 000 40% commisions
€ 50 001 + 45% commisions


Sportsbook -When promoting Cherry Affiliates sportsbook products available on Spilleautomater affiliates will earn up to 40%.



Net RevenueReward
€ 0-10 000  20% commisions
€ 10 001-20 000 25% commisions
€ 20 001-30 000 30% commisions
€ 30 001-50 000 35% commisions
€ 50 001 + 40% commisions


Lottery - When promoting Cherry Affiliates lottery products available on EuroLotto, Cherry Casino and SpilleAutomater, affiliates will earn 10% commission of all ticket sales.



Gross RevenueReward
€ 0-1,00,000 10% commisions



CPA deals are available, negotiated individually to agree the best rate for all parties. 

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