Merkur Partners

Merkur Partners represents several sites owned by Merkur Interactive Services, allowing for affiliate sites to promote the brands.

Participating Brands

The Gauselmann Group is a European company that owns Merkur Interactive services, which is a brand of igaming software. In bringing the experience to the world, the company maintains an affiliate programme to aid promotional activities. This allows for affiliate sites to join the programme by signing up with Merkur Partners and start marketing the sites.

Partner Sites

The affiliate programme is partnered exclusively with online gambling sites powered by Merkur software. Any affiliates that choose to sign up with the programme will have several different brands to work with, based on their domestic markets and preferences. The options are comprised of Cashino, Cashpoint Sportsbook, Merkur Casino, Merkur Magic, Merkur Win, and X-TIP Sportsbook.

Tracking Metrics

Merkur Partners will support affiliate sites by affording them access to a suite of tracking metrics that enables them to evaluate their progress and adjust their approach to improve conversion rates. All customers referred to Merkur sites will be tracked seamlessly, with the software updating the statistics on a daily basis.

Marketing Tools

Affiliates will also benefit from access to marketing materials that can be downloaded and displayed on their sites. These allow for affiliates to send traffic to Merkur sites by way of banner adverts in a range of sizes.

Commission Structure

Merkur shares a lot in common with other programmes in that affiliate sites can generate commission through a revenue share agreement. However, Merkur does prove itself to be more flexible in allowing for affiliate site to choose alternative deals that better suit them. These include cost per acquisition (CPA) or a hybrid deal that combines revenue share and CPA.

More Information

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