AGA Coordinates National Gaming Promotion Campaign in the USPublished June 2, 2014 by OCR Editor
American Gaming Association seeks to remove gaming stereotypes through emphasizing the industry's positive community contributions.
A new slogan shapes the American Gaming Association's updated approach to reshaping perceptions of online gaming. The "Get to Know Gaming" campaign will emphasize the positive impact of gaming on communities.
Positive Community Partnerships
AGA is getting the word out via the latest communication technologies to reach policy-makers and consumer advocates and other key public influences. It will emphasize the partnerships already formed between the gaming industry and community leaders in organizations such as law enforcement and small businesses.
To show how much online casinos can benefit communities, AGA is emphasizing the positive impact of the industry through the release of a comprehensive nationwide survey providing updated demographic profiles of casino visitors today, and is expected to demonstrate the wide range of people effectively managing their gaming experience to enjoy the leisure benefits that online gaming offers.
Economically speaking, gaming has proven to spur growth and employment. A 2012 report by the Brattle Group indicated that the commercial casino industry generates approximately $125 billion per year in direct and indirect spending, including purchases from US suppliers whose production services provide salaries and benefits for more than 800,000 employees across the U.S.
Gaming-related employment includes a range of skilled and unskilled labor areas, requiring professional services in accounting, hotel management, information systems, technology, software, food and beverage, retail, and the entertainment industry.
Time to End Stereotyping
By emphasizing the positive, the campaign seeks to address and dispel the stigma attached to gaming by cases of addiction, which disproportionately overshadows the community good that the gaming industry provides directly and indirectly.