Bet365 Casino: The Secrets of SuccessPublished April 30, 2012 by OCR Editor
Bet365 outlines why it will take more than a good ad to bring success.
Between Ray Winstone's commanding presence and bet365's superior betting resources and support, the two cooperatively rewrote television advertising for the sports betting genre. However, the powerful duo do not attribute the campaign's success solely to compelling ads.
Playing off of Winstone's reputation for depicting the tough-guy gangster roles in films and television, bet365 weighs heavily on the psychology of the betting lifestyle and the desires of young gamblers with aspirations of stardom and notoriety. The company continues to go to great lengths in catering to individual's needs and desires while providing comprehensive online betting experiences.Secrets Revealed
Gaming Intelligence Magazine ran an article earlier this April outlining the revolutionary TV advertising efforts and how bet365 is paying special attention to the evolving culture of how people consume and interact with media today, attributing it as a key component to the success of their marketing campaign. Outlined in the article is the fact that while bringing customers in to the site is a huge step in success, it is just one of many. Beyond drawing in clientele, a bookie resource needs to deliver serious incentive to keep its customers coming back. William Hill and Ladbrokes have gone to major lengths to emulate bet365's successful ads.
With the advent of digital and mobile devices into people's everyday lives, accessibility and ease of use is key to delivering a superior experience.While bet365 has a leg up on the competition for now, William Hill and Ladbrokes are investing seriously to deliver, individualized care and quality online experiences. With technology like SMS triggered, in-game betting, and MMS verification software to identify cistomer and continue building individualized profiles to better time and deliver the right message to the right people, the sky is the limit for online gambling market and shows no signs of slowing down.