bet365 Revenues Continue to Soar

Published October 10, 2015 by Lee R

bet365 Revenues Continue to Soar

The distribution of the wealth reflects positively on the social potential of online regulation, as the bet365 case shows.

Bet365 has announced operating profits in excess of £400 million (€539.6 million/$605.5 million) during the 12 months through to March 31.

Good News All Around

That robust news has been accompanied by key year-on-year growth in other areas. The exact figure for Bet 365's profit from gambling operations before exceptional items is £409.3 million for fiscal year 2015, a jump of 26.5% from the previous 12-month total.

The company's total revenue was up another 15% year-on-year basis as well, falling just short of an extremely healthy £1.5 billion figure.

Predictably, 2014 FIFA betting contributed substantially to the boost by galvanizing sports betting turnover via leading product Bet365 Sports.

Newly Popular Categories

In rising categories of popularity that exemplify the wave of the future for online wagering technology, the new in-play betting feature accounted for 75% of total sports betting turnover, while mobile betting increased by 59% year-on-year.

The patronage of wagering clients also jumped, to the tune of a whopping 41% to reach a total of 4.1 million, with 2.3 million new depositing customers.

Bet365 also features a prominent online casino product Bet365 Casino whose figures the private online operator declined to reveal, only confirming growth through the release of a 3% revenue increase for Playtech-powered poker vertical.

Distribution of Wealth

This success was passed onto Bet365 owner's with a £75 million dividend, which was actually down from the £95 million released the previous year.

The success of the company spilled over to corporate associations as well. Stoke City, the Premiere League football club owned by Bet365, experienced £800,000 profit, a sheer rescue compared to last year's £5m loss.

Employees also enjoyed the benefits of Bet365's success, with those ranks bulging a full 9% to 2,926 by the end of the financial year.

A further charitable donation was paid to the group's charitable organization, the Bet365 Foundation. In a relatively rare glimpse of the positive uses of betting revenues, the Bet365 effort shows that beyond concerns over addiction, there lies true social benefits to an effective system by which resources from gambling activity are reallocated.


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