Cloud is Key to Online Gambling Future

Published August 28, 2013 by OCR Editor

Cloud is Key to Online Gambling Future

IGT, bet365 among those to understand importance of cloud computing.

Cloud computing holds one of the keys to the future success of the online gambling industry, by enabling operators to improve player experience at cheaper cost. So what exactly is this technology about?

Cloud Computing Explained

Cloud computing is basically a model for delivering IT service in which resources are retrieved through web-based tools and applications rather than directly through a server. In short, the information is held in the "clouds" and does not require a user to be in a specific place to gain access.

For companies in online gambling or any other industry for that matter, cloud computing allows employees to work remotely. All staff need is an electronic device - be it a personal computer, smartphone, tablet or whatever - that has web access. Obviously this cuts down on costs as companies do not need to own their own servers.

What Are The Benefits?

Three Grosvenor land-based casinos in the UK have already found out the benefits since migrating to the IGT Cloud a couple of months ago. Under the arrangement, they receive instant access to IGT's UK game library and enhanced analytic reporting. This helps them understand player behavior and preferences before making real-time decisions.

The benefits are there for players and operators to see: cloud computing reduces the companies' capital expenditure and delivers more innovation with lower costs and less maintenance. As a consequence, players receive a seamless gaming experience and are better engaged because their casino offers more flexibility with promo offers. Players can utilize the cloud technology when placing bets at bet365's in-play betting, which will reduce latency and improve results. 

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