ICE 2017 Gets Creative with Marketing Campaign

Published August 10, 2016 by Mike P

ICE 2017 Gets Creative with Marketing Campaign

ICE Totally Gaming has a creative marketing campaign that combines William Shakespeare and Banksy to promote the conference on 7-9 February 2016.

The next ICE Totally Gaming conference is more than half a year away, but the event’s organisers are already hard at work for planning the 2017 version. In launching the marketing campaign, ICE’s marketing team have created a visual style that embraces cultural influences from street artist Banksy and iconic playwright Sir William Shakespeare.

World of Theatre Gaming

When hosting a photo shoot, ICE drove up in a London taxi featuring an image of Shakespeare surrounded by swirling streams of colour that are intended to evoke comparisons with Banksy’s infamous works. Ultimately, the decision to pursue this approach was driven by ICE’s plan to host a “World of theatre gaming” campaign.

For ICE’s organisers, they embraces the theatre element because of the entertainment aspect within igaming, while Shakespeare’s world-famous Globe Theatre is only six miles from ExCeL, which is the venue that will play host to ICE Totally Gaming from 7-9 February 2017.

Meanwhile, the world aspect comes from the international attendance for the event. At the 2016 conference, independent auditors determined that a record 28,487 visitors came to ICE from more than 150 countries.

ICE Totally Gaming 2017

Whether visiting again or for the first time, attendees can expect to encounter software developers, gambling operators, regulators, and various professionals in 2017. In terms of industry scope, the event will cover sports, casino, poker, lottery, mobile, social, and more.

In 2017, visitors will get to wander around the show floor, stopping in with various exhibitors to chat. Further enriching experience is the ability to attend informative talks and networking events with fellow professionals.

For ICE Totally Gaming, there is a little extra pressure to maintain success, having recently been ranked in the top-three UK B2B exhibitions for customer satisfaction. Fusion was the research agency responsible for the ranking and routinely scores world-leading brands such as Apple and Amazon.

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