Jesus Easter Joke Angers BetBright PuntersPublished March 29, 2016 by Sol FH
The masses spoke out against a joke about Jesus sent out by BetBright on Good Friday, prompting the betting firm to publish an apology.
Good Friday saw betting firm BetBright sending out a promotional e-mail to its customers for Easter, saying that Jesus "would probably frown on you betting on a holy day, but he's been dead for years." The email continued by saying that customers should not let Jesus spoil their fun on their day off, which was followed by a bright yellow link button saying 'bet now'. Many punters were furious about this, and BetBright was prompted to issue an apology.
BetBright, operated by former Barclays banker Rich Ricci, sent the email to thousands of their customers on Good Friday. They must have thought that it was all in good humor, but jokes about religion sometimes lead to backlash of the worst kind and in some cases even violence. Luckily, the customers at BetBright did not take to the streets to riot, but they were able to force an apology from BetBright for their joke.
Punters take to Social Media
Soon-after the email, punters blew up social media, expressing their dismay at the joke which they found offensive. Some punters understood that the email was just a joke and responded to criticism by posting that it was "hilarious and should be applauded," but the furious punters won the battle with some even saying that they would never use the betting site ever again.
When in Doubt, Apologize
BetBright's Marketing Director, Brian Farrell, sent out an email to customers apologizing for the offense that the email caused and stated that the firm was dealing with the issue internally. Apparently, the email was ill-timed and it was not the first time this month that BetBright had to issue an apology. Earlier this month in the Cheltenham horse racing festival, BetBright needed to apologize for running the horse Vautour at the Ryanair Chase rather than the Timico Gold Cup which took place one day later.