Looking at Cherry's H1: How Organic is Sweet Cherry Growth?
Published September 1, 2016 by Lee R
Online growth has almost exclusively to Cherry´s fruitful jump in overall growth.
Cherry´s online growth is so sweet it is hard to believe.
Online Impact
Cherry CEO Fredrik Burvall has credited online performance as the key driver of overall growth for the last six months through June 30th.
Revenue Total Highlight
Overall highlights include revenue totals for the first half reaching SEK369 million (€38.9 million/$44 million), an astounding jump of 83% year-on-year from the corresponding period last year, with online delivering 80% of this total.
Earnings Turnaround
More overall highlights include smashing reversals of earnings before interest, tax, depreciation and amortisation (EBITDA), which increased from a deficit of SEK4.9 million to a positive of SEK40.5 million; and earnings before interest and tax, which jumped from negative SEK14.1 million to a plus of SEK23.5 million.
Assets Double
Cash and liquid assets jumped at a similar rate, more than doubling from SEK24.7 million to SEK67.8 million.
Strategy
The Cherry boss explained that his company maintained a corporate strategy of “strong organic growth with strategic acquisitions.”
Of online performance, Burvall contextualized his company´s market performance by adding that Cherry´s online activities are growing “considerably faster,” than the market, and that he “henceforth” expects Cherry to continue to grow faster than the market as well.
Goals
Cherry defines the current strategic goals of the organization as seeking to optimize opportunities for “continued high growth, high profitability and strong value growth.” While these heady terms might sound self-evident, how they are implemented still depends on individual organizational strategy.
Implementation
Strategic measures Cherry has already implemented include the acquisition of Almor and a consolidation with ComeOn. With bonds issued in conjunction for the latter expected to come on the Nasdaq Stockholm market in September, maybe we can see what organic growth results from that.
Making Sense
What does organic growth really mean? To Cherry, online growth and organizational growth appear to be two requirements. In the coming months we will find out how Cherry implements the best practice strategies touched upon by their top boss.
