New Player at Mexican Land Based Casinos

Published March 5, 2007 by OCR Editor

New Player at Mexican Land Based Casinos

The largest land based casino games operator in the Mexican gambling market has reached a deal with a software company to include its products at its gambling estates.

The two companies are the Entretenimiento de Mexico (EMex), the operator of a dozen gaming halls, with nearly 200,000 members using its land based casino facilities regularly, and the famous Internet software provider Playtech. The deal will give the online casino companies subsidiary Videobet, which operates land based casino gambling games, a foot in the door to the yet unexplored Mexican gambling market.

The long term deal will have the Mexican land based casino facilities feature products of  Videobets. that will help the latter reach an initial market share of hundreds of thousands of gamblers, creating a starting point that is enviable by anyone in the land based casino or gambling industries. The Latin American gambling market is marked by the industry as the next frontier, and other companies are expected to follow suit with similar deals and ventures in the near future.

Cross selling products between online and land based casinos is the key, as this deal makes clear. It was best expressed by the statement from Playtechs chief executive: This product provides a great opportunity for land-based casino operators to diversify their offering and increase customer loyalty by cross-selling to online and mobile products. The Mexican gamblers will also benefit from the deal, not only the business partners of it will. With a system of 45 games, a real-time management and sophisticated software, there are surely to become some favorites among them. On the web or at the nearby land based casino, the choice of games is as big as ever.

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