New Player at Mexican Land Based CasinosPublished March 5, 2007 by OCR Editor
The largest land based casino games operator in the Mexican gambling market has reached a deal with a software company to include its products at its gambling estates.
The long term deal will have the Mexican land based casino facilities feature products of Videobets. that will help the latter reach an initial market share of hundreds of thousands of gamblers, creating a starting point that is enviable by anyone in the land based casino or gambling industries. The Latin American gambling market is marked by the industry as the next frontier, and other companies are expected to follow suit with similar deals and ventures in the near future.
Cross selling products between online and land based casinos is the key, as this deal makes clear. It was best expressed by the statement from Playtechs chief executive: This product provides a great opportunity for land-based casino operators to diversify their offering and increase customer loyalty by cross-selling to online and mobile products. The Mexican gamblers will also benefit from the deal, not only the business partners of it will. With a system of 45 games, a real-time management and sophisticated software, there are surely to become some favorites among them. On the web or at the nearby land based casino, the choice of games is as big as ever.