New Poker Launch at Unibet Casino

Published December 15, 2013 by OCR Editor

New Poker Launch at Unibet Casino

Exclusive Poker product to be released at Unibet Casino.

Poker has been one of the most favorite games in the world for many years now. As a televised game with millions of people avidly watching their favorite Poker player on a weekly basis, it is a must for any online casino that wants to be taken seriously in the ultra-competitive industry. 

Unibet Poker

In efforts to solidify their ranking as a top casino, Unibet has begun the move to a standalone Poker product that will be released in early 2014. Only two brands, Unibet and Maria, will have this new product designed and developed in partnership with Relax Gaming so it is extremely exclusive. Unibet has been very much involved in every step of the planning and design process for this new product to ensure their players will adore it.

Head of Gaming at Unibet, Daniel Eskola related, "The environment in the online poker industry has changed over the years and we have come to the insight that being part of a poker network is not sustainable in the long term. This project has given us the possibility to start from a blank piece of paper and define everything we believe is important for a fun poker experience. In a way, our goal is to bring the fun back to poker by creating software with a clear focus on the casual player." 

Microgaming

Even though Unibet is a Microgaming casino, the new product will not affect the longstanding relationship between the two. "Our relationship with Microgaming remains good and we are continuing to offer Quickfire games in our casino" Eskola remarked.

Some of the major features included in this new poker product include poker achievements and missions, an easy way to find a seat at a table, personalized avatar and rich 3D backgrounds.  The new poker product will be available on Mac and PC for download and instant play on the browser.  There will also be a tablet version for iPad and Android available.

Mentioned in this article

See also

Unibet Unveils Creative New Table Games from Felt

Unibet Brings Mobile Casino and Sportsbook to Pennsylvania

Details of Unibet's Acquisition of iGame Group Emerge

StakeLogic and Unibet Ink Content Partnership Deal

New Casino Games Developer Launched


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