PlayOJO Casino Launches Humorous TV Ad Campaign in the UK
Published April 7, 2017 by Ivan P
PlayOJO Casino comes out with a funny TV ad campaign targeting the UK market, emphasizing the casino's policy of giving back to their players.
Late last month, PlayOJO, a newcomer to the online casino market, launched a funny and creative TV ad campaign airing on Sky, Channel 4, and digital channels. The ad focuses on the new approach to gambling introduced by PlayOJO, where all players are rewarded for their play, even when they lose at the tables or slots.
Doing Away with Old Ways
The ad features an old and grumpy casino executive who can't wrap his head around the fact the casino "gives money to players, win or lose." He is infuriated to the point of deciding to quit because he doesn't see this approach to gambling as feasible or even possible.
Through the ad campaign, PlayOJO sends out the message about their casino policy of giving money back on every single wager players make in their casino. Win or lose, every time a player places a bet at PlayOJO Casino they receive a small percentage of that bet back as real money - there are no wagering requirements or other restricting conditions.
Living Up to Their Promises
Ohad Narkis, the co-founder of PlayOJO, emphasized in the press release accompanying the campaign, that the main thing they wanted to achieve was offering players something real. He explained that most casino ads feature big promises and powerful slogans, but they rarely quite live up to those promises.
PlayOJO is different as what they offer isn't anything huge, but it's real, and there are no hidden catches. Players get a small part of every bet back, and that's their money to keep, withdraw, or play with.
The ad, which was created by 101 advertising agency, tries to convey this message in a funny and attention-grabbing way. Since the launch, the casino has been heavily focusing on the UK market, and this latest campaign is a part of their efforts to attract as many UK players as possible.
The cooperation between PlayOJO and 101 certainly resulted in a unique and interesting ad, which is likely to create a lot of curiosity with their target audience.
