PlayOJO Casino to Sponsor Popular Swedish Reality ShowPublished September 3, 2018 by Ivan P
PlayOJO will be the main sponsor of Paradise Hotel, a hugely popular reality TV series in Sweden, with more than 400,000 viewers per episode.
The popularity of reality shows all over the globe is on the rise and PlayOJO Casino is keen to take advantage of the situation as a part of their expanding marketing efforts. Namely, the casino has announced they'll be the main sponsors of the upcoming season of Paradise Hotel, a hugely popular Swedish reality TV series.
Getting in Front of Huge Audience
According to statistics, Paradise Hotel attracts more than 400,000 viewers per episode and its ratings have been steadily increasing, showing a 33% year-on-year growth. With the latest sponsorship deal, PlayOJO will thus significantly improve its reach in one of the core gaming markets.
The reality show features a group of young singles whose goal is to stay inside Paradise Hotel for as long as possible. To improve their chances of survival, every member needs to couple with a member of the opposite sex. Show producers promise plenty of drama, love, and betrayal across 30 episodes of the new season which starts airing on September 3.
Improving Brand Recognition
Although PlayOJO Casino already has a significant presence in the Swedish market, sponsoring such a hugely popular TV show will certainly boost their brand and help them reach new potential customers. According to Peter Bennet, PlayOJO's Head of Brand Marketing, Paradise Hotel viewers largely represent the company's target audience, so the sponsorship will serve to improve not only the brand presence but also trust among customers.
As for Nordic Entertainment Group, the company behind Paradise Hotel, they firmly believe the partnership with PlayOJO will help bring more value for the viewers.
PlayOJO has first entered Swedish market in January this year with a strong marketing campaign focused on their core values of treating players fairly and giving them more control over their money. With this latest move, the casino will be looking to cement its position in the country for the years to come.