Rebrand of Cherry Casino Now CompletedPublished August 1, 2014 by Mike P
Having invested in rebranding, the re-launched Cherry Casino is attempting to win over players with imaginative promotions like Enter the Bubble.
Cherry Casino has invested in a brand new facelift for its website in an attempt to freshen up the experience for players. This is yet another chapter in the long history of Cherry Casino, which was first founded in 1963 as a roulette venue. Fast-forward to the present and the brand is now associated with online casino games.
Enter the Bubble Promo
Central to the rebrand has been a renewed commitment to casino promotions, often a commonly overlooked aspect of the online casino experience. And Cherry is attempting to contribute something positive for players with the provision of a promotion entitled Enter the Bubble.
Explaining the Bubble
At a first glance of the name, it is not immediately clear as to what the promo could possibly entail. Thankfully, though, the site has provided a clear outline for players to read. To summarise, all participating players are provided with a seemingly ordinary item – be it a cherry or a horseshoe – that is then dragged into the Bubble before being transformed into free spins or deposit bonuses.
A Sign of Imagination
Enter the Bubble is a promo that takes standard casino rewards and packages them together in an imaginative way for players. Cherry’s entire rebrand is based on imagination – as highlighted by the presence of a gorilla wearing a three-piece pinstriped suit on the homepage – and the site appears ready to back up the brand image it is attempting to convey.
Rewards to Expect
Players will also be interested to learn that Cherry Casino used Enter the Bubble to give away €210 bonuses and up to 300 free spins during the first offering of the promo. It will be interesting to monitor the future rewards. Cherry could very well acquire more enticing prizes, such as electronic devices and cash, to really set itself apart from the more restrained approach of other casinos.