SBTech Strengthens and Diversifies with Four New DealsPublished July 6, 2014 by Lee R
SBTech is positioning itself to meet sophisticated user demands and adapt to new markets.
More Premium Content
The gaming supplier has increased the quality of its premium content in order to meet growing customer demand. SBTech’s single console management system will enable users to manage a diversity of SBTech offerings across a multitude of providers and multiple channels. Until now, only Microgaming had integrated content into SBTech's platform. This brings the other four provider giants into the SBTech fold.
Adapting to Diverse Gaming Needs
SBTech trumpeted the deal as a significant step toward optimizing operations of all companies involved across a wider range of channels in a manner compliant with regulatory differences across global gaming jurisdictions, as well as meeting the increasingly sophisticated demands of their tech savvy players.
SBTech CEO Itai Zak explained that the deal for all intents and purposes enables operators to remain “one step ahead” through offering premium content that anticipates customer preferences in a “rapidly diversifying market.”
Optimized Features for All
The platform gives all partners in the new deal access to integrated and optimized features such as a payment gateway, advanced risk management solutions, affiliate programme software; and marketing software allowing for among other features player segmentation and consumer relations management.
Customers will also benefit from the enhanced access, as they will now be able to hand-pick their gaming modules, and decide which content they choose to launch on their sites, akin to setting up their own user preference gaming dashboard.
New Market Prep
Diversification is essential for SBTech as the gaming giant prepares market entry campaigns into new territories such as Latin America (with Ganabet) and Asia through an adapted regional platform. Meanwhile, in November SB Tech entered the new Belgian market under the auspices of a partnership with sports bet provider Starbet.