Zynga Turns to Former Online Gambling Exec

Published September 5, 2012 by OCR Editor

Zynga Turns to Former Online Gambling Exec

Social gaming company's hiring of ex-888 exec suggests real-money gambling on agenda.

Zynga, the world's largest social gaming provider, has been talking of online gambling for a while. Now their latest move - the hiring of a former 888 exec - suggests real-money gaming could be high on the agenda.

Latest online gambling push

Zynga this week added Maytal Ginzburg, most recently a senior VP in charge of new markets at 888, one of the world's leading online betting, poker and casino games providers. The hire has double significance: it shows the company's commitment to it real-money gaming push, and proves it can still hire top talent.

Ginzburg recently told online poker mag Inside Poker Business that she believed it was important to integrate social features into 888's existing platforms, in an effort to make its games more open to casual players. This might be an indication of what to expect in her new role at Zynga.

Real-money gaming by 2013

CEO Mark Pincus recently confirmed to media that Zynga's first real-money products are in development, adding that he believes there is a huge opportunity to utilise its Facebook presence. He forecast that the first online gambling products would be launched in 2013 in selected international markets.

Zynga execs have been talking about online gambling for at least one year. Their biggest asset is Zynga Poker, the world's largest online game with over 30 million monthly average users or players, and it would only be a small step to turn this into a combination of real money and social gaming.

See also

Zynga Exploring Online Gambling

NetEnt Releases Turn Your Fortune™ Slot Game

$15M Man Turns Tables on AC Casinos

Is Argentina About to Legalize Gambling?

Debate over Federal Gambling Regulations Continues

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