American Gaming Association

The AGA represents the commercial casino industry on all legislative and regulatory issues.

When established, the American Gaming Association (AGA) was the first national information database and until today provides industry data to stakeholders. Among the many responsibilities entrusted to the AGA is a public education initiative to address critical issues in the gambling industry and promote responsible gambling. Its advocacy efforts are targeted at policy makers via special interest groups and at the general public directly.

Further, in its role as the representative of the commercial casino-entertainment industry, the AGA addresses federal legislative and regulatory issues.

The AGA combats underage gambling and disorderly gambling and promotes customer education, alcohol services, research and advertising.

As early as 2003 the AGA Board of Directors formulated a code of conduct on responsible gaming with which all AGA member companies must strictly comply.

Today the AGA has expanded its advocacy techniques and relies on various social media tools such as Facebook and Twitter in its mission to communicate the positive impact of gaming on communities. These platforms are utilised effectively to disseminate information the results of recent research and industry statistics, update followers on industry events, and spread recent news. It hopes to capture the attention of a much wider audience through these means.

Additionally, in recognition of the fact that the AGA website is the first point for reference for someone wishing to learn more about the online casino industry, in 2011 it launched a new website. The revamped site boasts a more intuitive interface and more powerful search capabilities so that information on the AGA and gaming industry programs, initiatives, events and research are more easily accessible. There is a wealth of information on their site benefiting media outlets, financial analysts, gaming employees and the general public.

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