Bwin Combines Casinos with Social Networking

Published October 30, 2009 by OCR Editor

New Shoutbox feature allows interaction between players and challenges via Facebook and Twitter.

Online gambling giant Bwin is looking to make online casinos more like their land-based alternatives after introducing a new social networking feature.

The Shoutbox feature, which is currently being tested by the Austrian-based company, allows competitors to comment on their bets and to challenge their friends and contacts using Facebook or Twitter.

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Bwin also plans to allow players to interact directly with each other through instant messaging, friend lists and alerts, similar to those available on Facebook and other popular social networking websites.

According to Bwin Chief Technology Officer Thomas Kiessling, the development of such technology is the key to building businesses of the future, and in the case of Bwin to convincing gamblers to play online.

The company believes that it can bring gamblers over to the Internet by making the experience at online casinos feel more similar to the experience at land-based casinos.

"It's really the customer experience that's key. The customer churn is very important - anything around customer relationship management, customer intelligence, usability studies. That is a major priority for me," Kiessling said.

It has been a big month for Bwin. At the end of the September the company extended its shirt sponsorship of European football powerhouse Real Madrid to 2013, reportedly worth $29 million a year to the Spanish club.

See also

Bwin signs new sponsorship deal with Juventus F.C.

Bwin.party New Partnership With Icertis

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Is Social Betting Next Big Thing in Gambling?

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