Join us for an insightful interview with Evoplay’s Olga Pronak. We chat about player satisfaction, standing out in the market, and the exciting Big Adventures Campaign where you can win a share of the €2.5 million prize pool.
We were fortunate enough to get some time with Olga Pronak, the Head of Key Account Management (KAM) at Evoplay.
She discusses their approach to game development, meeting player expectations, and shares about the exciting Big Adventures Campaign where players get to share in an incredible €2,500,000 prize pool!
Olga: For new players, Evoplay games open up exciting new horizons that are definitely worth exploring.
While many games in the industry stick to a more classic approach (classic slots are incredibly popular for a reason), Evoplay is willing to bring something fresh to the table: new themes, new technologies, and new game formats. We’re especially strong in the Instant Games category. When most people think of instant games, they usually imagine crash games.
But at Evoplay, we offer a wide variety of options for players who are looking for something different, original, and non-traditional. Our games are perfect for the new generation of video game players, for example, Star Guardians or Adrenaline Rush. We also have instant games for football fans, lottery lovers, and travellers. And, of course, for slots enthusiasts, we have plenty of exciting titles to enjoy.
We have something special for everyone. So, I’d say that we give people opportunities. For players, it is a variety. For partners, it is a strong games portfolio backed by our marketing efforts that helps them attract a new audience.
Olga: Evoplay’s products are super flexible and fully adapted to market needs. We offer one of the largest sets of promo tools and features among providers, which helps operators entertain and reward players on a regular basis. Our toolbox includes classic Tournaments, Prize Drops, Wheel of Fortune, Races, Quests, and some exciting new features that are coming very soon.
Evoplay not only delivers games but also provides ready-to-use tools to help promote them and keep players engaged. And of course, it’s all created with a player's needs in mind.
The industry is moving forward fast because the world doesn’t stand still, and players are getting bored too fast now. Players are used to awards and entertainment, so we need to always provide something fresh, which is not so easy now, when the world is full of variety and technologies. And now artificial intelligence (AI) makes us think faster. It’s hard to believe that there is something we haven’t created yet in the industry, but every day brings new surprises. That’s why we stay flexible to adapt, reinvent, and go even further.
Olga: With games like Dungeon: Immortal Evil, Star Guardians, Adrenaline Rush, the Penalty Shoot-Out series, and other innovative titles, we pushed boundaries – and that’s how we built our reputation as pioneers. Today, we continue to move forward with every release.
Among our recent ones, Tap Craze was one of the first in iGaming to explore tap mechanics. Then there’s Hot Slice, another instant game where each tap or swipe through fruits and lucky symbols gives players a shot at one of three jackpots, with multipliers clearly shown in the paytable. Both games stand out and are especially suited for players looking for a new experience.
Right now, we’re focused on deeper exploring what iGamers truly want, which means lots of experimentation. A great result of this approach is our co-created title Uncrossable Rush – a viral, chicken-themed release already making waves. And there are more new titles in development, all centred around fun gameplay, with some formats completely new to us.
Olga: Simply put, our players are the inspiration. Their tastes keep evolving. Today, players want to compete and feel part of a gaming community. They want to be active participants.
As game creators, we aim to give them as many opportunities as possible to do that, and we’re committed to doing it well. That’s why we looked closely at the market and saw real potential in multi-layered campaigns, the kind that many competitors still don’t offer.
The ‘Big Adventures’ campaign is not just long and large-scale – it’s packed with prizes, bonuses, and gifts. And since we wanted to finish it with something truly special, the finale brings the top 100 players into a live-streamed prize draw, with one fortunate winner taking home a luxury trip for two to the Maldives.
Olga: When you participate in the tournament, it may be hard to stay in it during the whole campaign, or part of the tournament, to get to the top. Drops and Wheel of Fortune help players stay engaged longer.
Prize drops give players additional random rewards, which they may use for bets to continue the battle. And Wheel of Fortune offers bonuses and rewards, giving players that satisfying thrill.
Olga: No, it is not only for high rollers; it is for everyone who participates in this campaign.
We designed the logic of bonus tools with random mechanics so that every player has an equal chance of receiving it. They simply need to participate in the promotion by playing the included games and placing bets that meet the set conditions.
Olga: Yes, there will be plenty of surprises. Besides the prizes from the tournament prize table, all players who participate in our three-month campaign have a chance to win an additional prize – an iPhone.
The top 100 players who will be the most active during all campaign will have a chance to win an even bigger additional gift I’ve already mentioned – a trip to the Maldives.
Olga: Lots of research shows, and it’s something we’ve learned through experience, that today’s players expect more than just nice visuals or smooth gameplay and rewards. They need a reason to pick your game, and storytelling gives them that. A clear narrative or sense of progress draws them in emotionally. iGamers want to see what happens next, and that curiosity keeps them playing. So, we brought the same approach into our campaign.
Big Adventures connects a wide range of Evoplay titles under one campaign, tying them together through a progression system and competitive stages. It turns the whole experience into a journey, not just a promo.
Players earn points, unlock new levels, and move through different activation phases across the months, all while chasing top positions and real-world prizes. As our first campaign on such a scale and budget, it reflects our broader goal: to highlight just how enjoyable Evoplay’s games can be and to build a stronger sense of community around them.
Olga: I believe that promotions like the Big Adventures Campaign show that we truly value our players by giving them daily opportunities to win prizes just for playing our games.
The campaign is built in a way where as many players as possible can win not just at the end of the tournament, but throughout its entire duration. Importantly, everyone has a chance to win, not just high rollers, which is a crucial aspect. We value all players.
Olga: Players who try our games will experience the very best of what Evoplay has to offer! Today, we’re more experienced than ever, and the quality and variety of our portfolio have reached a whole new level.
Now, any player can find a game that suits their preferences. What’s even more exciting is that players aren’t just playing standard games, they’re playing games packed with personalised features, bonus tools and engaging campaigns.
Over the next year, we plan to launch an even more personalised tool where players won’t have to compete with others for bonuses. Instead, every player will receive additional bonuses just for playing our games, and can even choose their own bonus. It’s going to get even more fun and exciting!
If you are as intrigued with Evoplay as we are, you want nothing more than to dive into their incredible game collection. With video slots, instant games, table games and more to enjoy, who could blame you?
To make the most of the experience, check out our recommended Evoplay casinos, grab a generous welcome bonus, and spin to win your share of the €2,500,000 Big Adventures prize pool!
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