Italian Online Gambling Market Shows Growth

Published February 15, 2016 by Lee R

Italian Online Gambling Market Shows Growth

Successful figures for 2015 indicate the the Italian market has stabilized rather rapidly.

The reconfigured Italian market's is working so far, showing a jump of almost one third for 2015 according to just released figures.

Robust Growth

Italian gambling regulatory body Agenzia delle Dogane e dei Monopoli (AAMS) has placed the year-on-year growth figure for 2015 at 31.2% year-on-year during the 12 months through to December 31.

Italian gaming website further reveals for 2015 figures that the Italian market brought in a total profit of €327.5 million (€355.3 million), on revenues of €9.4 billion. These healthy figures for activity and operating profits are highly encouraging, after some growing pains in adopting a new regulation model.

The Breakdowns

The best performer in the Italian gaming sector was sports betting. New arrivals such as bet365 led the charge to boost profit 19% year-on-year to €254 million. The market boasted total revenue for the year of €5.5 billion for an increase of 28%.

The poor sister here remains online poker. Italian online poker showed a loss of 4.2% to €71.3 million on revenue of €727 million, continuing a downward trend. Online bingo also slumped, falling 7.1% to €25.3m.

As for individual operators, Lottomatica successfully defended its position as Italy's leading online gaming operator with 14.7% of the market share. Second was Sisal at 9.6% share followed by William Hill's 8.3%. William Hill experienced the biggest month-on-month decline for the year among online casino operators in Italy, falling from a share of 9.4% in January to 7.1% in December 2015.

The rest of the top 10 rounds out with Snai (6.3%), Gala Coral’s Eurobet (6.2%), Bwin (5.4%), 888 Holdings (4.5%), Novomatic’s Greentube-Starvegas (3.3%), Winga (2.8%) and Paddy Power (2.8%).

Good for EU Too

For a country that as recently as last year was struggling to implement sports betting amid concerns about its ability to achieve a sustainable regulation landscape, this is a huge validation. It also bodes well for the diversification of regulation and adaptability across all EU markets, which can take the land of the boot as an example when looking at online gambling legislation.

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