Casual Connect USA 2016 was hosted in San Francisco from 18-20 July, giving attendees the opportunities to gain social casino insights from a speaker list of more than 300 specialists. And, thanks to a Gamesauce report, Online Casino Reports is able to provide a summary of the three-day conference.
Pleasing the Players
For the topic of user acquisition and retention, organisers turned to leading igaming software developers in the form of Big Fish Games, Playtika, and Zynga. In terms of the findings, it emerged that slot games designed with localised themes were performing well over the world, while it was also revealed that in-game rewards were appealing to players.
Small but Successful
When it came to business strategies and innovation, the panels were mostly focused on how smaller companies could gain traction in the industry. In one of the panels, executives from Rocket Games and Super Lucky Casino told their story of becoming top-15 companies by utilising classic game mechanics, increasing their rate of output, and focusing on niches.
Addressing game development, a four-person panel of experts from King, FlowPlay, OpenFL, and Unity Technologies held a broader talk covering all things related to development. Meanwhile, Gamedesire CIO Pawel Weder held a more focused talk in which he discussed game development in relation to esports and real-time strategy experiences.
Customer care is still at the infancy stage in the social casino market, with operators and app developers currently refining their strategy. To broach the topic, a four-person panel consider the role and success of customer care at land-based casino and in online VIP programmes.
Physical casinos also received attention, with oneLIVE CEO Michael Jabara convinced that they should be doing more to create mobile apps to support their experiences. Other experts contributed in this area by further underlining the potential of combining social casinos with real-money gambling.