Early next year, the London Affiliate Conference (LAC) will last from 9 to 12 February 2017. Following a reveal from organiser iGB Affiliate, it has emerged that attendees will encounter a different conference compared to previous years.
After receiving an email from iGB Affiliate, Online Casino Reports (OCR) has discovered that LAC 2017 will switch from dividing the conference by industry. Instead, iGB Affiliate will run the event by hosting “themed tracks” that are going to be hosted during the two main days. These tracks are designed to have wider relevance to attendees.
The New Format
On Friday 10 February, the morning session will discuss affiliate business tools in conference room one, while room two will host industry insights with a finance focus. In the afternoon, room one will discuss SEO strategies (data, links, and technical) and room two will continue industry insights by talking about gaming.
The SEO strategies will extend into day two on Saturday 11 February, when conference room one will spend the whole day discussing onsite SEO and website development. Meanwhile, conference room two will provide alternative themes, with paid media available in the morning and social media being another option for the afternoon.
What will remain the same is that the sessions are going to be driven by industry experts. These specialists will take the time to adjust their sessions to address the most important challenges that affiliates face in their business. Along the way, attendees will learn by progressing through interactive and practical examples. Christopher C Cemper and Andy Barr are just two of the many experts who will be at LAC 2017.