NetEnt-FashionTV Partnership Adds Another Dimension to the iGaming Industry
Published February 10, 2020 by Lee R
A medium-integrating relationship between NetEnt and FashionTV Gaming Group has been forged.
A strategic partnership between NetEnt and FashionTV Gaming Group has resulted in a unique branded portfolio.
The Full Deal
NetEnt has cemented it’s status as the exclusive licensor for the FashionTV brand in iGaming by striking a deal to produce an innovative slot inspired by FashionTV’s hit song “I Want to be a Trillionaire” by channel star Anja J.
Leveraging FTV Viewership
The new deal empowers NetEnt to leverages Fashion TV network’s global brand recognition of over two billion viewers.
Fashion TV’s Crossover
FashionTV Gaming Group has become a phenomenon in its own right by connecting the online world to the luxury of FashionTV.
Dual Engagement
Online players are immersed in the glamorous world of FashionTV with the opportunity to attend real-life branded events and parties and receive FashionTV goods.
NetEnt Leader Speaks
NetEnt Director of Games Bryan Upton expanded on the growth of FashionTV’s gaming sector:
“FashionTV has something different to offer the online casino sector – from its brand identity, its reach, the power of its global network, and its understanding of how to create engaging and unique content.”
The Partnership Opportunity
Upton called the partnership an unequalled opportunity to work with brands using “FashionTV’s sheer global recognition and marketing power.” said Bryan Upton, while further looking forward to the “I Want to be a Trillionaire” song inspiring millions of fans worldwide by adding “a touch of glamour and bling to our industry-leading portfolio.”
FashionTV Leader Speaks
FashionTV Gaming Group COO Shai Kaplun lauded the progression of FashionTV Gaming Group’s organizational strategy of “blending the high lifestyle and luxury of our brand with the unique thrill of the online casino experience.”
Organizational Strategy
Kaplun further cited Netent’s “unrivalled ability to deliver world-class slot games” as the “ideal brand” to further our presence in the gaming industry.
Outlook
The continuing success of the NetEnt-FashionTV partnership appears a constructive integration of different genres of engagement to increase the boutique profile of the online industry overall.
