SOFTSWISS Showcases AI Improvements at the Reflect Festival in Limassol

SOFTSWISS has returned to the spotlight to share its vision for AI-powered business at the prestigious Reflect Festival in Limassol. The global provider of iGaming software solutions has been active in the field of AI for several years and is ready for the next leap forward. On this occasion, it was happy to showcase the progress made as a result of using artificial intelligence to improve its business.

AI and AI Agents in Tech: Lessons on Scaling Innovation for Any Business

This was the keynote address by Deputy CTO Sergey Kastukevich, who highlighted the importance of artificial intelligence in developing and making a gambling business more competitive. SOFTSWISS used this opportunity to showcase the improvements already implemented and its short-term plans. The real-world applications already at work have made the company run more efficiently by speeding up the process while improving product quality.

The company has already made significant progress with its AI-powered tools that interact with the case database. At the same time, artificial intelligence has been used to help operators with their tasks while more intelligently detecting fraud. Sergey Kastukevich expressed his enthusiasm for implementing more advanced AI tools to consolidate SOFTSWISS' industry leader position. He recently won the CTO of the Year award for Europe, the Middle East and Africa at the Oracle Excellence Awards 2025.

A Leader in Innovations Solutions for the Gambling Business

SOFTSWISS stands out as one of the most innovative global providers of iGaming software. It set an important milestone in 2024 by winning the Best Platform Provider award at the prestigious SiGMA Europe Awards. The award certifies progress made in key areas, such as innovation, impact, and business success. The company has checked all these important boxes while expanding its presence in 2024 by expanding to several regulated markets.

SOFTSWISS got certified in South Africa, secured the B2B Tobique Gaming Licence in Canada and started its operations in Bulgarian. In the same year, the company released a comprehensive report about the most important iGaming trends for 2025. One of the main subjects was the fast-growing importance of AI tools in powering the online gambling landscape. Industry experts, game developers and technology providers contributed to this report by sharing their extensive experience.

An Active Player in the Field of AI for Gambling

SOFTSWISS' contribution to the Reflect Festival in Limassol on AI and AI Agents in Tech is the culmination of its diligent work.  For more than a year, the company has explored the potential of artificial intelligence in many key aspects of online gambling technology. It discovered that AI would play a critical role in cybersecurity and started working on it. This area is essential for safeguarding user data, funds, and platform integrity.

Artificial intelligence is already being used to help online gambling companies offer better customer support with lower costs. As the tools evolve, they will become more efficient in tackling various issues without decreasing support quality. Users will be the main beneficiaries of fast and professional support, while online gambling operators will cut down on expenses. Unlike many of its peers, SOFTSWISS is already leveraging AI's power to meet its users' expectations.