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The 2016 Casino Marketing Forum (CMF) took place at the end of last month, running from 23-25 August at the Emperors Palace Resort in Johannesburg, South Africa. Over three rewarding days, attendees were given numerous opportunities to learn from new ideas and concepts designed to strengthen their casino marketing skills.
The First of Many
Each year, there are online gambling conferences held all over the world, with countless topics discussed by the various professionals who attend them. In South Africa, the aim was to plan a conference with a more focused curriculum for marketing specialists, who face an ever more difficult task of competing in an increasingly global marketplace.
To support casino marketing professionals, the organisers of CMF intend to bring back the conference year after year. In terms of scope, the conference was also designed to aid professionals who work in marketing for land-based casinos, which have to encourage people to travel in order to win them over.
The Key Outcomes
Lol Entertainment Group CEO GS Jackson kick-started the conference with an engaging ice breaker before giving way to fellow colleague and keynote speaker Madelein-Joy Özok, who serves as Sun International's general manager of marketing. Totally Gaming’s Arjan Korstjens then led the event during the second day.
In the conference itself, attendees were able to benefit from a multifaceted programme covering a number of crucial marketing topics. Crucially the event was designed to allow for professionals to share their own experiences and insights to add further depth, with interaction encouraged throughout.
During each day, there was schedule filled with guest speakers tasked with giving presentations and leading discussions. With marketing and technology dominating the landscape, the presentations touched upon the likes of mobile, video, content, branding, communication, data, research, promotions, affiliate marketing, and much more besides.
