888 to Review Luis Suarez Sponsorship following Biting IncidentPublished June 26, 2014 by OCR Editor
888 announced that it will review the relationship with new ambassador Luis Suarez following Tuesday's controversial biting incident in which he was involved.
Not only does he face a lengthy ban from football, Uruguay and Liverpool forward Luis Suarez might also lose his recently-struck sponsorship with 888 following the controversial biting incident in Thursday's crucial World Cup group game between Italy and Uruguay.
Sponsorship up for "Serious Review"
Only last month, Suarez became one of 888poker's official worldwide ambassadors, set to take part in the company's many initiatives for this summer's tournament and beyond. However, 888 were very quick to respond after the Uruguayan player apparently bit Italy's Giorgio Chiellini during Tuesday's game.
In light of television pictures showing Suarez appearing to bite Chiellini's shoulder during an off-the-ball clash, Thursday saw 888's official account tweeting: "Following the allegations made against Luis Suarez in regards to his behaviour during Uruguay’s World Cup match against Italy, 888poker is seriously reviewing its relationship with the player as we will not tolerate any unsporting behavior".
History of Controversy
Following the incident, FIFA decided to open an official investigation. "FIFA can confirm that disciplinary proceedings have been opened against the player Luis Suarez of Uruguay," the organization announced. Another major sponsor for Suarez is German sportswear giant Adidas. A spokesperson for the company said that the company waits to hear of the outcome of FIFA's investigation and then it will make a decision in regards to Suarez.
While one of the most skilled forwards in international football today, Suarez also positioned himself as one of the most controversial ones. This is not the first time in which his teeth go to the wrong places and put him in trouble as he had already sunk his teeth into players twice in the past, things which cost him with lengthy bans from football. This time his bite in front of millions of eyes might cost him much more than that.